Director de marketing

Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Commercial Lines Manager, Market Development Executive, Marketing Coordinator, Marketing Director, Marketing Manager, Product Manager

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Compile lists describing product or service offerings.

• Aprendizaje activo - Comprender las implicaciones de la nueva información para la resolución de problemas y la toma de decisiones actuales y futuras.
• Escuchar activamente: prestar toda la atención a lo que dicen los demás, tomarse el tiempo necesario para entender lo que se dice, hacer las preguntas oportunas y no interrumpir en momentos inadecuados.
• Pensamiento crítico - Utilizar la lógica y el razonamiento para identificar los puntos fuertes y débiles de soluciones, conclusiones o planteamientos alternativos a los problemas.
• Comprensión lectora - Comprender frases y párrafos escritos en documentos relacionados con el trabajo.
• Perceptividad social - Ser consciente de las reacciones de los demás y comprender por qué reaccionan como lo hacen.